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Delivering the rewards of being a Centro owner.
Palm, a leading provider of smart phones and PDA’s, needed to reach out to new owners of their popular Centro product and reward these customers with special savings on accessories and new...
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Repositioning a brand so everyone gets it.
Our Interactive brand guide designed and produced for Ninth House employees and vendors. Ninth House, a leading provider of people development solutions with decades of expertise in deploying...
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12 marketing principles for the new world order.
If it’s not obvious by now, we’re in an environment of utter turmoil and revolution. Think victory at sea with waves and wind chop creating massive swells with peaks and troughs of ominous...
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New Voice puts on a face.
New Voice of Business (NVOB), a non-profit policy change advocacy group located in San Francisco, was founded on a simple and timely idea—make it easier and more profitable for business to operate...
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Recession Fatality: win/win
To say that the communications business is undergoing significant change would be a large understatement. But what’s even more unsettling is that the current status of our economy is adding more...
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Social Media: From fringe to mainstream in record time.
Social media’s ascent has been impressive by any standard. But the numbers reveal how impressive and widespread adoption and use has become. As more and more people turn to each other for everything,...
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Fostering disability or reaching a target?
The potential to register a brand impression comes at a price. Award-winning industrial designer, Charlie Patterson, recently shared his personal observation that large portions of the population are...
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Perplexing proposition: spec work.
I’ve been aware of an organization called NO SPEC for a while and have been following their commentary online. While I support their efforts in education and outreach, I do find it rather perplexing...
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Innovation recognized on the road to success.
Over the past 2 decades at Teamworks Communications, Inc, we’ve had the opportunity to work with many emerging companies that have launched truly disruptive solutions which change the status quo and...
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Message control: you or the customer?
Has social media become important to companies? One way to answer this timely question is that 71% of companies now using social media plan to increase their investment by and average of 40%. What’s...
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Creating value with social media “snake oil”.
Seeing what’s missing. Business Week recently published a rather skeptical report on the current state of social media. And the take away from this report is that the rapidly evolving social media...
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Capital of Hope showcased by Blurb.
Capital of Hope recognized at Pacific Health Summit, London, UK We recently received word from Blurb, the on-demand source for publishing book store quality books, that they thought our recently...
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Searching for value in impressive numbers.
This recently released video documents the dramatic growth and influence of Social Media on the marketing landscape. Like the others before it in the series, this video delivers some impressive...
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Your online visibility: So, how you doin’?
With all of the investment required for a credible online and social presence today, it makes sense to regularly evaluate these efforts and determine your ROI. The good news is that there are lots of...
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Mr./Ms. Brand: So, why aren’t we friends yet?
Recent Survey from a well known brand looking for Social insight. After recently completing a purchase online, I received a request to participate in a survey from a large well know retailer brand....
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Does the content match the cover?
Why do I keep running into this guy? Lately, I’ve been attending a number of meetings, networking events and business gatherings and I’ve met a lot of interesting and fascinating people. Many of them...
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How to get more clicks on your Tweets.
If you’re using Twitter as part of your marketing strategy to engage with prospects and followers, improve site traffic, and increase your brand awareness, you should be measuring and analyzing how...
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How a portfolio of content can yield valuable dividends.
As the center piece of our online marketing strategy, the value of our blog cannot be understated. So it makes sense for us to invest a lot of effort and resources in continually creating blog content...
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Start 2013 with a look back on these popular TeamworksCom blog posts.
Our readers took note of the ground we covered in 2012. We value the content in our blog and do our best to make it informative, entertaining and relevant to those interested in online marketing....
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